元器件交易網訊 5月13日消息，據外媒報道，英偉達擠入芯片供應商大軍為智能機和平板提供關鍵部件，并表示將專注于這一市場。
長期以來英偉達的業務核心是為電子游戲量身打造的三維
英偉達CEO黃仁勛稱優先考慮移動端面向圖像的應用程序反映了公司長期針對個人電腦產品的策略。黃仁勛曾表示，“我們非常專注于視覺計算”。該目標在兩年前向更廣范圍應用，售價249美元的
智能機相對較難突破，競爭對手高通不僅有幾十年蜂巢通信經驗，還在芯片上加入計算功能。英偉達曾花費3.67億美元收購英國Icera芯片公司以獲取無線技術。
去年九月小米選擇Tegra 4作為智能機芯片，法國WIKO今年的產品也選擇了Tegra 4i。英偉達表示Tegra在汽車應用中已經取得成功。
黃仁勛將賭注壓在安卓將成為游戲開發者的主要目標，這會推動性能主導的設備熱潮，英偉達將脫穎而出。（元器件交易網毛毛 譯）
以下為原文：
Nvidia has been jostling with other chipmakers to supply key components for smartphones and tablets. That’s a toughmarket, and the Silicon Valley company has decided to concentrate on where ithas the most muscle.
That would be devices that are especiallytailored for playing videogames, building on the graphics technology forrendering three-dimensional images that has long been at the core of Nvidia’sbusiness.
Signs of a strategy shift have beenincreasingly evident in some of the company’s recent statements, includingremarks by Nvidia CEO Jen-Hsun Huang at the company’s annual technologyconference in March.
Huang amplified his thinking in aninterview after the release of first-quarter results Thursday.
Huang said prioritizing graphics-orientedapplications in mobile devices mirrors the targeted strategy the company haslong used for products like personal computers. “We really focus on visualcomputing problems,” Huang said.
The goal seemed broader two years ago.Nvidia’s Tegra chips were selected for some high-profile tablets–including a$249 seven-inch AsusTek model that Huang showed off at the 2012 ConsumerElectronics Show–and Microsoft’s original Surface tablet launched that year.
Smartphones were a tougher proposition.Rival Qualcomm, for one thing, has decades of experience in the cellularcommunications technology that often is combined on the same piece of siliconwith calculating functions. (Nvidia spent $367 million to buy the British chipcompany Icera to add wireless technology.)
The two biggest smartphone makers,AppleAAPL +1.24% and
Meanwhile, many other chip makers aretargeting the mobile market, including Intel, MediaTek, BroadcomBRCM +0.67% andMarvell.
Not that Nvidia’s broader pitch to themobile market hasn’t paid some dividends. Last September, the fast-growingChinese company Xiaomi selected the company’s Tegra 4 processor for asmartphone. In France, Wiko Mobile earlier this year launched a handset withNvidia’s Tegra 4i chip, which includes LTE wireless capability. Nvidia has alsoshown success in getting Tegra selected for automotive applications.
Besides just selling chips, Nvidia hastried to spur interest among gamers with Shield, an unusual portable devicewith a display and game controllers, and a design for a tablet called the TegraNote 7 being brought to market by hardware partners in several countries.
Yet the company doesn’t seem eager toparticipate in parts of the market where low prices trump performance.
Rather, Huang is betting that Google'sGOOGL+2.24% Android software is going to become a major target for game developers.And that should spur the creation of performance-oriented devices where Nvidiachips can shine.
“You are going to see us do some really great things in gaming on topof Tegra,” he said.
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